Indo Asian partners with BMTC targeting a sizable UAE market share
DUBAI- December 16, 2014: India’s one of the largest electrical safety and management equipment manufacturers, Indo Asian has joined hands with Bahri & Mazroei Trading Company (BMTC) for distribution of its industrial electrical solutions in the UAE. Indo Asian is a leading value for money quality brand from Legrand Group – France since 1958. Partnering with BMTC, Indo Asian plans to strengthen its market share for low-voltage protection and distribution switchgear equipment in the UAE.
BMTC is the flagship company under Bahri & Mazroei Group, the leading provider of solutions for buildings and infrastructure development projects in the Gulf. Indo Asian is the pioneer in manufacturing and distribution of power protection equipment and solutions in India, having experience of more than five decades, and global presence in 42 countries.
Commenting on the agreement, Mr. Esam R. Al Mazroei, Managing Director of the Bahri & Mazroei Group, said: “We are extremely proud of being selected by Indo Asian, one of the pioneers in providing industrial electrical protection solutions. This is an important strategic addition to BMTC’s portfolio of switchgear products and low-voltage protection solutions for infrastructure development.”
“With the tie-up, we expect a sizable market share for distribution of industrial switchgear products in the UAE, in line with the ongoing infrastructure developments in place to meet the demands of Dubai Expo 2020 Dubai’s strategic plan 2021. The range of products caters to different infrastructure segments including residential and commercial properties, industrial and utility projects, hospitality projects, and so on,” he added.
Mr. Ajay Wali – Vice President International Marketing of Indo Asian, said, “We are happy to announce our association with BMTC for distribution of our products in the UAE market. BMTC is a well known name in the supply of Electrical solutions and with this agreement, we aim to enhance the reach of our electrical equipment and switchgear product range across the region. We have an established presence in the Middle East where we deliver global standards of quality, safety, reliability and value for money switchgear solutions to all types of infrastructure projects.
Our innovative product design and use of technology help us to manufacture and deliver world-class electrical products. Research and development has constantly helped improve performance and functionality of our products in order to cater to the changing needs of the customer.” he added.
“Our philosophy focuses on ensuring the safety and simplicity of installation and operation of electrical product solutions. Every product is an embodiment of the core Indo Asian philosophy of enriching quality of life by enhancing the security, efficiency and convenient use of electricity,” Mr. Wali further said.
“BMTC has always been recognized as a reliable solutions provider by several government departments like Municipalities in Abu Dhabi and Dubai, the Ministry of Public Works, Department of Presidential Affairs, Dubai Airport Free Zone, ADNOC, GASCO, Aldar and RTA Dubai, etc. “ he added.
BMTC have supplied solutions to a wide range of projects including Burj Khalifa, Burj Al Arab, The Nad Al Hammar Tunnel, Al Maktoum International Airport-Dubai, Sheikh Zayed Tunnel, Shams Gate, Ferrari Theme Park, Sheikh Zayed Grand Mosque, to name a few. BMTC is also the proud recipient of The Gulf Traffic Award for Innovation in Infrastructure in 2011 for the innovative tunnel lighting solutions of the Nad Al Hammar Tunnel project. BMTC’s efforts at promoting green technology also won the Lighting Project of the Year Award at the 2013 edition of the Middle East Electricity for Tasheel Offices in Manara District, Dubai.
The Indo Asian product range is preferred by a number of electrical utility authorities including Dubai Electricity and Water Authority, Abu Dhabi Water and Electricity Authority, Electricity and Water Company, Kingdom of Bahrain Electricity and Water Authority, General Electric Company of Libya, Electricity Company Ghana Limited, PHON, SESCO, UMEME, to name a few.
About Bahri&Mazroei Group
Bahri & Mazroei Group is one of the largest providers of value-added solutions and systems for buildings and infrastructure projects in the Gulf region. The Group started its operations in 1968 by establishing Bahri & Mazroei Trading Company (BMTC) for product supply and distribution of electrical and lighting solutions. Named after its two founders, the late Mr. Salem Humaid Al Bahri and Mr. Rashid Humaid Ali Al Mazroei, the Group has expanded its portfolio to include water features.
Bahri & Mazroei Technical Services (BMTS) is UAE’s leading systems’ integrator with solutions in the areas of Fire Detection and Alarm Systems, Central Battery Emergency Lighting Systems, Public Address, Voice Alarm Systems, Building Management, Security and Access Control, Intelligent Lighting Controls, Power Solutions, Home Automation Solutions, Audio- Visual Solutions and Facilities Management Systems for different building and infrastructure categories. BMTS focuses on the installation, integration, testing, commissioning and maintenance of the Life Safety, Building Management, Security, Audio Visual, Home Automation and other Low Voltage solutions.
Telematics Networking &Communications LLC (Telematics), the Group’s third component, is the region’s leading provider of Converged Building Systems covering a complete range of ICT and ELV solutions. Telematics delivers quality data and voice network infrastructure solutions to customers in the ME and the Indian sub-continent. BMTS recently became one of the first companies in the Gulf region to win the prestigious international DALI Award for its sustainable solutions in the 382-high Trust Tower in Abu Dhabi.
BMTC is a winner of Gulf Traffic Award in 2011 for innovation in infrastructure in the airport tunnel project and was awarded the Lighting Project of the Year Award in 2013 for their lighting solutions at the Tasheel offices.