Bahri & Mazroei and MESC Reward Partners in the UAE

Bahri & Mazroei Trading Company (BMTC), part of the Bahri & Mazroei Group – a leading player in electrical and lighting solutions in the Middle East, along with KSA based cabling manufacturer, MESC (Middle East Specialised Cables), approved by the Emirates Authority for Standardization and Metrology (ESMA) has recognized top-performing partners in Al Ain playing a key role in the development of the regional electrical industry.
BMTC and MESC named Younus Trading Est. as ‘Dealer of the Year’ for 2016 at the recently held awards event in Al Ain. The award lauds regional dealers for their successes, commitment and sales achievements.

Other dealers who were recognized for their sales achievements in 2016 were:

– Chittagong Electrical Equipment Sales Est.
– Malabar Electricals Est.
– Power Light Electrical Trading Est.
– Al Daffah Trading Est.

The BMTC and MESC Awards recognize companies for excellence in delivering on customer needs and driving business results and growth.

The winners were selected based on a set criteria, including sales achieved, strategic achievements, business wins and service excellence.

BMTC’s long-standing partnership with MESC, following the launch of their manufacturing plant in RAK in 2008, has showcased the determination in supporting each other in developing the footprint of local manufacturing.

Mr. Esam R. Al Mazroei, Vice Chairman of the Bahri & Mazroei Group said, “Recognizing and honouring our top-performing partners who excel at meeting and exceeding the needs of our joint customers has always been one of our top priorities. All of the dealers here in Al Ain have contributed to significant growth and it was difficult to select the best amongst so many outstanding partners. BMTC continues to invest into Al Ain and with the support of our dealers within the Emirate we aim to achieve a sustainable growth in sales in 2017.”

Speaking of the partnership with BMTC, Mr. Ramzi Sunna, MESC GM – GCC said, our partnership with BMTC has proved to be extremely productive. Coupled with our manufacturing excellence and BMTC’s experience within the UAE market, we have seen our company successfully enter the UAE market with a partner that has helped us build long lasting customer relationships in a very competitive market.”

BMTC is structured in five divisions: Retail, Distribution & Exports; Electrical Solutions; Lighting Solutions; Urban Solutions and Water Solutions and have provided their capabilities to landmark projects in the region such as Sheikh Zayed Grand Mosque in Abu Dhabi, Dubai Metro, Dubai Design District, JAFZA Convention Center to name a few.